"If it ain't broke, why fix it?" I can't tell you how many times I've heard this phrase in executive and strategy meetings. For many companies that have enjoyed sustained success, this becomes more than just a saying; it becomes a dangerous business philosophy. And let's face it, it can also feel like handcuffs, especially for design leaders trying to drive transformation.
Remove the ‘Fluff’ was the comment I got when I asked to do a discovery session for a redesign initiative
I continued to build the as-is vs to-be journey map
First they were skeptical about the value
And as they saw the new onboarding plus the last steps loop/iterative process depicted correctly for a B2B process
The confidence in the outcomes got better
Thanks for sharing the story Sudha